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Media Planning

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How to get market information ?

Today in the global world it is very important to know each and every information about market activities. how you can get the information, to be stable in the market ?
The answers for that can be given in just one word “Networking” .If you have strong networking with people who are involved in your industry, [...]

Word of mouth Advertising

Few well planned words can increase your business sales and profit. Word of mouth advertising is apoted by many marketeer to increase the sales volume. But How we can do that ? 
Word of mouth advertising is happened when two or more people start doing conversation among their friends. This converation could be related to any topic, even about your business. Now it [...]

Business model

 
In today’s lecture I learned that a business model is very important to develop a success business. There was a time when marketing specialist don’t play a vital role in promotions and selling of product and service, because the demand is already exist in market. Ford earlier automobile manufacture company was having the technology in [...]

Self Analysis of your activities

What I am doing ? Where I am ? Where I should be ?
Similar question arise daily in our mind. I learn a lot in my today marketing class. Its very important to do self analysis, not only for our professional but personal also. We should do a regular analysis of your strategies you adopted [...]

Tips for making a effective sales

Every individual don’t have the quality to become a sales person. This vary from person interest. Most of us don’t know about the selling process. How actually sales take place ?  .Well there are certain elements of sales take place when go into the market to make a sale.If you don’t follow them they are as follows:
New [...]

what a PR editor like to write ?

A Positive Press release can brings maximum number of  customer to your product or services for free. A Press release is always for free.

PR mean Public relation. Most of the time a PR editors writes on topics which are interesting to their readers. It should be beneficial to his/her readers . Any new innovation or service story which attract the [...]

How to get free publicity ?

Now there are various mediums to advertise your products and services for example: Television, Radio, News and many more. There are three ways through which you can advertise your product and services.

Advertisement
Editorials 
Advertorials

Advertisementsare the paid advertising, you have to pay to place your advertisement on specified space. You are being charged for per column for placing your AD. [...]

3D holographic advertising

 
3D holographic advertising will be coming in India. US based holografx has brought in this highly engaging and eye-grabbing technology.
This advertising media is allready very much popular in US of america,Mexico, Korea and South Africa. Though it is an exppensive medium. The technology enables 3D images to appear in the mid-air, accompanied by sound effects. [...]

Sponsorship

Whenever you visit any exhibition, social programme and etc, you receive a brochure explaining about the program you going to join. You will also see a statement “Sponsored by” or “Our sponsors”
Sponsorship is a promotional tactic where a corporation creates link with an outside issue or event hoping to influence the audience by the connection. [...]